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Everything You Need to Know About Geofencing

There are a lot of marketing strategies you can choose from nowadays and all of them has its own pros and cons. You can now market you products using a verity of mediums such as the internet, TV, radio and print. However, overtime, SMS marketing or text message marketing is becoming popular since it has been proven to be one of the most effective ways to directly reach out to the people within your target market and you can also customize your campaigns according your own preference.

Many business owners prefer SMS marketing because with it, you can directly reach out to as many people as you can directly in their mobile phones with the use of proper marketing techniques and advertising methods. Yet the most important advantage with SMS marketing is that it is very easy to use and cost effective for the business owners and easy to access for the clients as well. However, like the other alternatives, SMS marketing also has its own fair share of disadvantages.

One of the disadvantages of SMS marketing is that you will not have a control over who can receive your message whether it is part of your target market or not. However, you should be discouraged because of this since there is now a new technology called the geofencing service that can help you deal with this problem.

Geofencing allows you to figure out how many people are using mobile phones around a certain area and it is not only that because it can also allow you to send sms to them. This way, you can now filter you audience for you SMS marketing and convey the right message to the right people whom you should focus on targeting. Geofencing uses various positioning and these include Bluetooth, wifi, gps and many other networking tools a mobile phone can ever have. With geofencing, SMS marketing is now made better and more effective than ever.

With geofencing, not only can you improve your targeting but also the engagement of the customers as well. Imagine a student who happens to be a bookworm is having a cup of coffee at his favorite caf? and you detect his mobile phone in your range through geofencing so you send him a text message saying that your bookstore is on sale so he comes to your store and buy a book or two.

If you are looking for the best geofencing support and services to improve your SMS marketing, you can always count on Propellant Media. For more information about their geofencing services, click here to visit the Propellant Media website now.

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